Press Release AW15/16
7II is capsule brand, that was created in Georgia by founders of online store MORE is LOVE. The concept of the brand was to create a striking winter accessory, that was not only comfortable and warm, but also a beautiful compliment to every look. Handmade in Georgia, beanies are adorned with high quality laces, semi precious stones and creative finishes.
The latest collection of already established knitwear accessories brand 7II, reflects a mix of cultural twists. This season the brand turned the classic oversized scarf into South America inspired poncho, embroidered with tassels, that are so closely associated with Aristocratic finishes and students' capes.
Taking forward the oversized scarf and turning into a Poncho, this season the brand also introduces shorter, embroidered tassel scarves, in brighter and bolder color palette. Another cultural twist, a Mexican sombrero pom-pom finish on knitted hats, which this season also became shorter, but definitely more daring, The brand is also thrilled to announce two exciting collaborations. Legendary designer Diana Broussard did a 6-piece collection of beanies adorned with her signature acrylic chain.
Another new venture for the brand is a collaboration of Eshvi and 7II on wool hats, this is the first time 7II is working on non-knitted product. Produced in a little Italian factory, hats are adorned with grosgrain ribbons and are available in a range of colors. The principle of the collaboration was to create a high quality product in an affordable price range within luxurious millinery industry, 7II can be found in many leading online and offline retailers worldwide: TSUM Moscow, Browns Fashion, Aizel, Harvey Nichols, Podium, Parad, Name's Online Department Store, Saks Fifth Avenue, Valery Demure, Gente Roma, Beams, Le Bon Marche.
The brand has been featured in international fashion media: Harper's Bazaar, Grazia UK, Grazia France, Grazia China, Buro24/7, L'Ofliciel and many more.